Microsoft dug deep into the 90’s hip-hop scene and located promotion of new HTC Mobile Phones, which offer Microsoft Mobile technology, via Naughty By Nature. The promo with HTC Cell Phones is simply a month long opportunity to sign up to win a free HTC Wireless Telephones fully customized by Naughty By Nature. In addition the winner will win a trip to see Naughty By Nature live in Los Angeles, California at the Nokia Theatre, all costs paid, plus a 100 % free download of their new single “Get To Know Me Better.” The song is all about Unlocked Cell Phones; ha ha, no not really. Did you believe me?

The deal is interesting as Naughty By Nature are past their prime. Then again they were a very popular group in the nineties and this might possibly be the beginning of a comeback for the Hip Hop Trio. After all, Hip Hop continues to see a growing fan base and the now legendary nineties rappers like Q-Tip are making comebacks, so it definitely seems rational. Either way both parties seem comfortable with Vinnie Brown of Naughty By Nature saying “As a fan of Microsoft products, I’m super pumped about Naughty’s promotion with Windows Mobile. I’m a Windows Mobile power user and eager to educate others about the future of mobile computing
. This is just the beginning.”

So this without doubt seems like an honest endorsement by the group, not a solely a money making deal. Whatever the case may be the winner will receive a cellular telephone featuring zero-wait push internet and the Windows Mobile 6.1 Professional system, which is said to be the perfect cellphone for the business person on the go. It is a mixture of tech savvy wiz and music loving, making a great cell phone for a wide variety of customers. And this is not the only time Microsoft has hooked up in a hip-hop manner, in 2008 they hooked up with Common, a rapper based out of Chicago, to launch a clothing line known as Softwear.

We shall see where this deal leads but it seems a safe bet for both sides. While Naughty By Nature gets to please fans and get hooked up with cool cell phones Microsoft is connecting not only to Hip Hop but to old school Hip Hop. And they are hitting a specific niche, showing they know that more is out there that just what is played on the radio today and quite frankly, they deserve credit for that. Rarely do you see a business of that stature go the underground route. Excellent choice, it will pay off for them, Naughty By Nature and HTC Cell Telephones.